Brocebo? Add 10kg to Your Bench in Days with Sugar-Based "Anabolic Steroids". Old Study Shows, Many "Natural Anabolics" Could Work Solely via Placebo Effects
Image 1: If you start thinking about whether or not the product you just bought at your local supplement store works, it is - for a non-negligible amount of supplements - unlikely that you will see any results (photo Scientific American ) I guess, I don't have to tell you what the term "placebo effect" stands for, right? It is the occurrence of an effect that - assuming the effect could speak - would say of itself "placebo", i.e. "I am pleasing" (1st person singular, presence active from lat. "placere", i.e."to please" ). And while the medical establishment is still arguing, whether it was feasible, and, in view of the fact that this must obviously happen unbeknown to the patient, even ethical, to deliberately exploit the placebo as a "medical" treatment strategy, there are certain supplement companies that generate up to 90% of their revenue from an allegedly muscle-packed cousin of the placebo effect, the brocebo eff...