New Barbell Design: ~20% Increased Pectoralis Activity, Dumbbell-ish + Natural Movement, Lower Load, Lower Injury Risk - Is the 'Free-Grip' Barbell Worth Investing in?

Don't pre-order yet: We don't know if you are a 'responder' and even if you are whether your gains will actually benefit from allegedly increased muscle activity (eventually it's not even clear that high EMG = high motor unit activity, cf. Vigotsky 2017 ). The promise of achieving greater muscle activity at lower weights while embracing the strengths of barbells (stability, easily rackable) and dumbbells (natural/optimal movement pattern) is yet intriguing, I must admit đ. The "good old barbell" is just that. It's "good" and it's "old" and it has proven its efficacy for generations of bodybuilders and strength athletes. So why would you even consider replacing it with a barbel-ish new device? Maybe because of the results of a recent study from the University of Cassino and Southern Lazio which promise increased muscle activation at lower loads and correspondingly reduced injury risk? Sounds good? Well, we'll see... ...